“Evaluation of Viewer’s Profile: Which Hispanic Segment are Telemundo and Mun2 Reaching?” by Gerardo Hernandez Arroyo
Among the Hispanic viewers of Telemundo and Mun2, there are different segments, with diverse socio-economic variables, ideas, tastes, and preferences. The objective of the present document is to identify and classify the profile viewer into one of these segments. As a result, Telemundo and Mun2 should question themselves if they are reaching the objective viewer and/or start diversifying the content and programming of both networks to better approach the goal audience and increase the target audience in the long run. It seems that Telemundo could be a complement of Mun2 in the future since currently Mun2 is capturing a younger Hispanic audience than Telemundo.
Note: This “research paper” was written while I was doing my Summer Internship at Telemundo Network Group, LLC in Hialeah, FL. I finished it in August, 2008.
Please contact me at gerahdz@gmail.com if you would like to hear/read more about this “paper.”
